January 6th, 2009
Note: This project probably needs a person able to read Japanese. I
need to find out what consumer classification systems, the equvelant
to the Claritas PRIZM or Experian MOSAIC products, exsist in Japan.
Such systems use population census data to classify neighbourhoods
into n social types (where n = 62 0r 52 in the USA and UK
respectively). E.g. "Shot Guns and Pickups". These products are used
by most business to consumer organisations in the USA and UK to
segment their customers and make the appropriate product offers. (E.g.
send "junk mail" or locate a McDonalds drive thru in the right part of
town). These products in the USA and UK are developed by specialist
consumer marketing information companies like the aforementioned
Claritas (www.claritas.com)and Experian
(www.micromarketing-online.co.uk). In Japan it is likley that they
will be developed by simialr direct marketing services organisations
and maybe also by geographic information systems companies. I have
undertaken basic web searches but an unable to penetrate Japanese
websites. I would like as much information as possible on the
suppliers and the detials of the products. (e.g. any downloaded
product sheets etc even if ithey are in Japanese). The information is
needed within the next 5 - 10 workings days if
possible. Many thanks for considering this problem.Hepful. Thanks.Hello paulzz-ga,
This was a very interesting project. I’m very familiar with various
demographic, psychographic, lifestyle and other clustering methods for
targeted marketing efforts so it was fun looking for resources for the
Japanese markets. I think I’ve found a variety of resources that will
help you with your project.
Although the technology of geodemographics is not quite as developed
in Japan as it is in the US and Europe, there are quite a few
companies that offer services, including the ones that you named in
your question. One of the interesting points brought out by an article
I found on the Intage Company web site referred to the fact that
Japanese neighborhoods tend to be less homogeneous than other
countries and complicates the measurement and typing of geographic
areas.
I’ve grouped my findings into several categories to help with sorting
out the results of my search. I’ve listed specific market research
organizations and their technologies, directory listings of market
research companies and general resources under separate headings. I
trust that the information I’ve collected will meet your requirements.
Please ask for clarification if any of this material needs further
explanation.
Wishing you success with your project.
czh
========================
GEODEMOGRAPHICS IN JAPAN
========================
http://www.intage.co.jp/express/01_10/special/index1.html
Microarea Marketing in the Japanese Market
As in the U.S. and Europe, task solutions using microarea marketing
methods are becoming an important tool for manufacturers and retailers
in Japan. Microarea marketing is a corporate marketing method, which,
as a local target strategy, subdivides the market into very small
areas such as streets or blocks, instead of wide areas such as regions
or prefectures.
INTAGE not only collects and analyzes its own original consumer and
retail panel data, but also possesses a thorough knowledge of GIS
(geographic information system) and public statistics data to provide
a full suite of marketing support services to domestic manufacturers
and retailers. In this article we would like to overview the current
state of microarea marketing in Japan and the various INTAGE services
we provide in this area.
http://www.intage.co.jp/english/index.html
INTAGE's combination of IT-Based Marketing Research and
Marketing-Oriented Systems Solutions enacts a dramatic improvement to
systems of information gathering, distribution and utilization. These
systems require intimately sophisticated marketing comprehension
capabilities that focus upon the real meaning of information and the
interrelationship between the meanings, as well as the ability to
completely handle data. At INTAGE, we provide the Marketing
Intelligence for these products, services and systems.
Head Office
MAP
2-14-11 Yatocho, Nishitokyo-Shi, Tokyo 188-8701 Japan
Tel: +81-424-23-1111 Fax: +81-424-23-2009
URL: http//www.intage.co.jp/
Global Services Dept
E-mail: global-service@intage.co.jp
Tel: 81-424-76-5164 Fax: 0424-76-5178
http://www.experian.com.au/solutions/solutions_targetmrktng.html
Experian’s micromarketing data and software tools aid decision–making
and support marketing activity by providing geographic, demographic,
financial and behavioural information on consumers. MOSAIC, the
world’s leading geodemographic segmentation system, is available in
Australia and New Zealand via Experian franchisee Pacific
Micromarketing. Experian’s Micromarketer for desktop analysis is
available in Australia and New Zealand. MOSAIC classification systems
are also available for Japan and Hong Kong. Enquiries on MOSAIC Japan
may be directed to the Experian Melbourne office. MOSAIC Hong Kong is
available through Smartal Solutions Limited.
http://www.experian.com.au/contact/contact.html
Melbourne office: +61 3 8699 0100
If you would prefer to contact us directly through e-mail our address
is info@au.experian.com
http://www.consulttci.com/clusteredworld.pdf
Michael J. Weiss; The Clustered World How We Live, What We Buy ...
… the MOSAIC system has also been adapted for use in … Japan (39
clusters)
http://www.spatialinsights.com/catalog/products/experian/mosaic/methodology.asp
MOSAIC Lifestyle Segmentaion Database
U.S. MOSAIC is the latest in a series of neighborhood classification
systems built by Experian staff, whose international segmentation
experience spans over twenty years. Experience abroad includes
neighborhood classifications for 17 other markets including Australia,
Belgium, Finland, France, Germany, Great Britain, Greece, Italy,
Japan, New Zealand, the Netherlands, Northern Ireland, Norway,
Republic of Ireland, South Africa, Spain and Sweden.
http://www.spatialinsights.com/catalog/data/nonus/
Non-U.S. Data Products
Spatial Insights offers dozens of non-U.S. data products covering a
broad range of interests. Note that our offerings are not limited to
the list below, so for specific needs outside the U.S., please contact
us at 800.327.5291 or info@spatialinsights.com.
http://www.esri.com/news/releases/02_2qtr/esri-japan.html
ESRI Japan Opens Its Doors To Serve the Rapidly Growing GIS Market in
Japan
Redlands, California--ESRI announces that it has entered into a joint
venture with Pasco Corporation, the longtime distributor of its
software in Japan, to form ESRI Japan.
http://www.esrij.com/
http://www.geoplace.com/gw/2002/0210/0210bn.asp
LEICA GEOSYSTEMS INC., HEERBRUGG, SWITZERLAND
http://www.gis.leica-geosystems.com
Also, Leica signed an agreement that designates ESRI Japan Corp. as
Japan's exclusive distributor of its ERDAS IMAGINE geographic imaging
product line. ESRI Japan, a joint venture between PASCO Corp. and ESRI
Inc. (strategic partners of Leica Geosystems), will function in Japan
as an international distributor and consultant of ESRI and ERDAS
software.
http://www.sric-bi.com/VALS/JVALS.shtml
Japan-VALS™
Japan-VALS™ segments the Japanese marketplace on the basis of
mind-set, emphasizing the identification of early adopters. Japanese
companies apply Japan-VALS to understand their uniquely dynamic
consumers better. Companies planning to do business in Japan can gain
a critical strategic advantage by using this system because it reveals
and explains the nuances of the Japanese marketplace.
Funded by the Research Institute of System Science (RISS) of NTT Data
& Communications Corp., Japan-VALS is the product of an 18-month
development effort led by SRI International. Incorporating a
questionnaire of 49 attitude items, Japan-VALS is the most reliable
and powerful market analysis tool for Japan available today.
http://www.sric-bi.com/contact.shtml
Tokyo
Daito Building 2F
7-1, Kasumigaseki 3-chome
Chiyoda-ku, Tokyo 100, Japan
Telephone: +81 3 5251 1747
Fax: +81 3 5251 1754
E-mail: ktsuchiya@sric-bi.com
==================================
JAPANESE MARKET RESEARCH COMPANIES
==================================
http://mt2000japan.arbitron.com/
What is Media Targeting 2000 - Japan?
Media Targeting 2000 - Japan is a landmark study of Japanese consumers
and their use of major media: radio, television, newspapers and
magazines. It provides insights into the amount of time consumers
spend with those media, and detailed information on where and when the
consumers are exposed to the media, at home, in the car, and at work.
For the first time, the media and advertisers of Japan have a clear
and complete picture of how Japanese consumers use radio, television,
newspapers and magazines in their daily lives.
http://www.geoplace.com/bg/2000/1000/1000ntv.asp
Location Analysis Tools Help Starbucks Brew Up New Ideas
Tipp: The real issue for us has been that there is no central place to
go to get information about data availability in certain countries,
whether we're talking demographic or consumer data, or simple
geographic boundary files. ESRI doesn't do it for every market.
Claritas, although it has a strong presence in many markets, doesn't
have one clearinghouse. CACI is represented in a lot of markets, but
doesn't have a clearinghouse. We've found that our partners in Japan
use a system that is not available in the U.S. It's one of those odd
things where you come across this system and you say, "How are we
going to have comparability." If I'm doing an analysis at the county
level, county has a different meaning in the United States than it
does in England or in Japan. So the question is how we find the same
relative level of geography as opposed to the same label.
http://www.online-leisure.com/index.html
The Leisure Database Company
http://www.online-leisure.com/links.html
Working together with Experian we now supply Mosaic/local data for the
following countries: …. Japan …
http://www.acnielsen.co.jp/home.asp
ACNielsen Corporation Japan
ACNielsen is the world's leading provider of market research,
information and analysis to the consumer products and services
industries, as well as to government and social services.
1999 marked the 40th anniversary of ACNielsen in Japan. ACNielsen
Japan provides two principal market research services: Retail
measurement (RMS) and Customised research (CRS),
http://www.directionsmag.com/pressreleases.php?press_id=5995
MapInfo's Powerful Market Analysis Solution to Enhance Polk's Customer
Profiling System for the Automotive Industry
San Diego,CA--MapWorld--November 19, 2002--MapInfo Corporation
(Nasdaq: MAPS) today announced that it is extending its long-standing
partnership with R. L. Polk & Co., the leading provider of automotive
information solutions.
http://www.mapinfo.com/index.cfm
http://www.polkglobal.com/
R. L. Polk & Co. is the world's largest provider of market
intelligence, customer database marketing services and dealer
development consulting to the automotive industry. Polk's vision is to
"be the unquestioned, pre-eminent supplier of information solutions to
the automotive industry." In order to achieve this vision, Polk has
been developing its international operations to enable us to deliver a
first class service.
Marketing Systems Japan,
Kuwasawa Building 4F
6-7,Sanbancho chiyoda-ku
Tokyo 102
Japan
+81 3 32 62 73 01 Phone
+81 3 32 62 73 05 Fax
=======================================
GENERAL JAPAN MARKET RESEARCH RESOURCES
=======================================
http://www.cast.uark.edu/jpgis/
JAPAN GIS/MAPPING SCIENCES RESOURCE GUIDE
For those of you new to the Guide it is the first comprehensive
reference source for Japanese GIS and mapping. It attempts to bring
together under one cover as much information as reasonably possible on
the title and topic, without commercial endorsements of products,
vendors, or contractors. The Guide is designed to serve as an
introduction to the intriguing, extensive, and varied world of
Japanese GIS, remote sensing, geospatial data products, maps,
activities and information sources. It serves primarily to help
English-speaking geographic information systems and remote sensing
specialists, engineers, geographers, cartographers, geologists,
production managers, computer and data processing professionals, and
marketing and sales executives. Additions, corrections, and comments
are very welcome.
ESOMAR is the World Association of Opinion and Marketing Research
Professionals.http://www.esomar.nl/methserv/47339950.html
Companies in Japan Offering Market Segmentation, Typology
***** List of about 30 companies with link to company profile, contact
information and description of products, services, capabilities.
http://www.geo.ed.ac.uk/home/giswww.html
GIS WWW Resource List
This is an index of World-Wide Web (WWW) servers which are likely to
be of interest to the GIS community. It is maintained by Bruce M.
Gittings and Anup Pradhan at the Department of Geography in the
University of Edinburgh, in collaboration with the Association for
Geographic Information. These servers all provide pages in the English
language.
***** This is an enormous collection of links that might be of
interest
http://www.jmra-net.or.jp/index-e.html
Japan Marketing Research Association.
http://www.jmra-net.or.jp/kyoukai/kaiin/*kaiin-e.html
Roster of Members
***** Link to company profiles and description of services and
capabilities
http://www.asiamarketresearch.com/
Asian Market Research News
http://www.euromonitor.com/results_country.asp?country=JP
Euromonitor publishes market research reports across a wide range of
consumer, industrial and service sectors in Japan. In our reports you
will find
* latest market size data, market share data and forecasts
* company profiles, brand shares and rankings
* distribution trends and in-depth strategic analysis
We also publish reference books that offer background country, market
and lifestyle statistics.
http://www.the-infoshop.com/about_en.shtml
The Infoshop is maintained by Global Information, Inc. (GII), which
was established in 1984. In those 18 years GII has emerged as the
single most successful sales agent for high-end information products
in the Eastern hemisphere. The Infoshop is the vertical markets
division of GII.
Based in the Greater Tokyo Area, The Infoshop has been reaching the
Japanese and Asian Business Intelligence Market on a professional
level during that time, and has gained a reputation for providing
quality products and excellent customer service.
***** This is a large collection of market research reports. Searching
on “Japan” brought 256 files.
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SEARCH STRATEGY
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Geodemographic japan
japan demographic marketing
micromarketing japanHappy for someone to try this who does not read Japanese - use Google
auto translation?#If you have any other info about this subject , Please add it free.# |
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